Affiliates have many unique advantages in the iGaming industry
Do you know those makeup influencers on YouTube?
They started out testing makeup from various brands, then reviewing them, commenting on aspects such as the consistency of the foundation, how much concealers can cover acne, the intensity of the color of the lip tint, how long the mascara and eyeliner can last without getting ruined and if they irritate the skin, it would be painful by the eye area, and many other aspects.
They also post tutorials on how to properly apply different sets of makeup, in different styles, for different types of occasions, and for different seasons.
They gain the trust of many people who use makeup, get millions of subscribers, and, in many cases, produce their own makeup lines.
And they get sold out instantly.
Why?
Because people trust them enough that when they release something of their own, they surely have taken consideration of what works best and what would look best on anyone who wears makeup.
You might be wondering:
“How the hell does it have to do with me as an iGaming affiliate?”
Well, if done right, it can be a similar experience for you, too, even if you don’t necessarily have millions of subscribers.
Consider your current experience at this point:
You’ve played in various online casinos, your blog and/or stream videos while you play and share information on your experiences, pick out which gaming experience from which online casinos are great, identify which iGaming software providers totally rock their games, provide keen insight on live gaming, provide tips and tricks for players who want to become an affiliate and affiliates themselves, guiding players on gaming, ranking online casinos, determining which online casinos are a scam, the list goes on….
Basically, you provide information and insights that are of value for practically anyone who’s in the iGaming sphere.
And, if you’re well-informed, transparent, provide what people want, and active enough on the Internet, you’ll be having more followers than what you’re having now.
And now the time has come for you to consider taking things to the next level: Be an online casino operator/owner.
And there’s a high chance that you’re gonna have subscribers-turned-players.
Why?
Because they already know and trust you.
Take advantage of your current followers, subscribers, and fans as you transform from an affiliate to an online casino owner. They’re your biggest prospects who will be playing on your online casino.
So, how to start?
CHOOSE WHICH iGAMING SOFTWARE PROVIDER/S WILL PROVIDE YOUR GAMES
As an affiliate, there’s a high chance that this will be a little bit easier for you since you’ve already tested different games from different providers. You may even have gotten in contact with them as an affiliate.
Make sure that it’s with a trusted, reliable, reputable iGaming software provider you’re gonna make deal with. You’re gonna be in a long-term business relationship with them, so it better be with the provider you can be confident with.
You can have more than one iGaming software provider, but it may be easier for you to start with one first.
CHOOSE THE GAMES THAT WILL BE ON YOUR ONLINE CASINO
Depending on your target region, it’s helpful to determine which online games are the most popular—Live Casino (if it’s Live Dealer or Live Table), Sportsbetting, Slots, or other games.
It’s okay for you to have all the games from your provider, but for those who want to start small, choosing one type of game first, as long as it’s popular with your target market, will be fine.
GET INFORMED WITH THE REGULATIONS OF YOUR TARGET REGIONS, GET A GAMING LICENSE IF NECESSARY
As an affiliate, you’re informed enough at this point that your iGaming software provider can take care of your license. In case that they can’t, it’ll be best for you to have a few meetings with your lawyer, review the regulations in your target regions, prepare the necessary documents, and get a gaming license.
SETUP YOUR SECURE METHODS OF PAYMENT
As a player yourself, you’d know which payment channels are the most convenient, fast, and secure that will benefit your players and heighten their trust. Determine which currencies in both fiat and digital will you be having on your online casino and arrange to have them set up together with your iGaming software provider.
SETUP YOUR ONLINE CASINO WEBSITE
Based on experience, you know where things should be where you need them, and what an attractive online casino should look like.
Test if there are lags in the graphics or the loading of the pages and the games if everything is displayed nicely, and all other website factors. You will be working closely with your iGaming software provider at this point as well.
And that, affiliate folks, is how you become an online casino operator/owner.
Good luck.
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